Comparison
RivalGauge vs SEOptimer
SEOptimer is the value pick of this category, and a fair one. The comparison that matters is what each plan actually includes at the price you pay.
The demo report is a real scan of a real roofing site, branded for a fictional agency. Every figure on it was measured when the scan ran.
In every plan, including the $79 one
White Label & Embedding plan only, $59 a month, or $44.25 a month billed annually
$79 to $149 a month, flat, by scan volume. Founding price locked at $79
DIY SEO $29, White Label $39, White Label & Embedding $59 a month
Found live from Google Maps for the trade and city at scan time, with review counts and Domain Rating
Not listed on their published feature pages
Client safe mode: a client scanning their own site sees your message, never a scorecard
Not listed on their published feature pages
The full picture
What each one actually includes.
Left column is what RivalGauge ships today. Right column is what SEOptimer publishes on its own pricing and feature pages.
| What to check | RivalGauge | SEOptimer, as published |
|---|---|---|
| The audit widget | In every plan, including the $79 one | White Label & Embedding plan only, $59 a month, or $44.25 a month billed annually |
| Pricing | $79 to $149 a month, flat, by scan volume. Founding price locked at $79 | DIY SEO $29, White Label $39, White Label & Embedding $59 a month |
| Competitors on the report | Found live from Google Maps for the trade and city at scan time, with review counts and Domain Rating | Not listed on their published feature pages |
| What happens to your existing clients | Client safe mode: a client scanning their own site sees your message, never a scorecard | Not listed on their published feature pages |
| Lead routing | Your inbox plus an HMAC signed webhook: GoHighLevel, Zapier, Make, n8n, or your own endpoint | Lead capture published; native CRM integrations are not listed on their pricing page |
| Embed formats | Inline, modal, or docked tab, from one snippet | Embeddable audit form with CSS styling control |
| Crawl and scan limits | 150 to 500 scans a month by plan, reset monthly, nothing metered on top | 4 to 50 SEO crawls by plan, as published |
| White label depth | Your logo, colours and call to action on the widget, the report page and the email. Attribution off by default. Reports are served from our host, and we say so before you buy | Custom branding plus a white label custom domain on the $39 plan and up |
| AI visibility | Asked through 3 model APIs on Founding and Pro plans, with the names each model gave | Not listed on their published feature pages |
| Report languages | English today | 15 languages published |
| Trial | 14 days, no card | 14 day free trial published |
SEOptimer details are from their published pricing and feature pages, retrieved 2026-08-11. Prices and features change, and a page can lag the product. Check their site before deciding, and hold us to the same standard: everything in the left column is live in production, not a roadmap item.
Where SEOptimer is strong
- Real value pricing: the embedding plan is $59 a month, twenty dollars under our founding price, and their $29 DIY tier is a cheap way to start.
- A white label custom domain is included from the $39 plan, something we do not offer yet: our report links serve from our host.
- Fifteen report languages, against our English-only reports today.
- A large free-tools content engine, and hundreds of public reviews on G2.
If those are the things your agency needs most, they may be the better pick for you. An honest comparison beats a rigged one.
Where RivalGauge differs
- Our report grades the prospect against real competitors pulled from Google Maps while they watch, with review counts and Domain Rating. Their published audit covers the prospect’s site alone.
- Flat plans with 150 to 500 scans a month against their published 4 to 50 crawls, so a busy month never runs out mid-campaign.
- Client safe mode protects the clients you already have. No published equivalent on their side.
- Leads reach GoHighLevel or any CRM through a native signed webhook, not only through Zapier.
- A booking link on the report turns a convinced prospect into a meeting without a reply. Retargeting events feed your ad audiences.
- Findings are budgeted and source-cited rather than a generic checklist, so the report reads like advice, not a lint log.
Try both. Ours takes about a minute.
Fourteen days, no card, and the founding price stays at $79 for as long as you stay subscribed.