Comparison
RivalGauge vs SEOptimer
SEOptimer is the value pick among these tools, and a fair one. What matters is what each plan actually includes for the price you pay.
That report is a real scan of a real roofing site, branded for a placeholder agency. It names where each measurement came from and when it was retrieved.
In every plan, including the $79 one
White Label & Embedding plan only, $59 a month, or $44.25 a month billed annually
$79 to $149 a month, flat, by scan volume. The founding price stays at $79 while you stay subscribed
DIY SEO $29, White Label $39, White Label & Embedding $59 a month
Up to six, looked up live in Google’s list for the trade and city in the scan, with their review counts and Domain Rating
Not listed on their published feature pages
Client safe mode: a client who scans their own site sees a message you wrote, never a report card
Not listed on their published feature pages
The full picture
What each one actually includes.
The RivalGauge column is what is live today. The SEOptimer column is what SEOptimer publishes on its own pricing and feature pages.
| What to check | RivalGauge | SEOptimer, as published on 2026-08-11 |
|---|---|---|
| The audit widget | In every plan, including the $79 one | White Label & Embedding plan only, $59 a month, or $44.25 a month billed annually |
| Pricing | $79 to $149 a month, flat, by scan volume. The founding price stays at $79 while you stay subscribed | DIY SEO $29, White Label $39, White Label & Embedding $59 a month |
| Competitors on the report | Up to six, looked up live in Google’s list for the trade and city in the scan, with their review counts and Domain Rating | Not listed on their published feature pages |
| What happens to your existing clients | Client safe mode: a client who scans their own site sees a message you wrote, never a report card | Not listed on their published feature pages |
| Lead routing | Your dashboard and inbox, plus a signed webhook to GoHighLevel, to any address you set, or to other tools through Zapier, Make or n8n | Lead capture published; native CRM integrations are not listed on their pricing page |
| Embed formats | On the page, in a pop-up, or in a corner tab, from one line of code. Or a hosted scanner link with no code | Embeddable audit form with CSS styling control |
| Crawl and scan limits | 150 to 750 scans a month by plan, reset monthly, nothing charged on top | 4 to 50 SEO crawls by plan, as published |
| White label depth | Your logo, colours and call to action on the scanner, the report page and the email. No "powered by" line unless you switch it on. Report pages are served from our host, app.rivalgauge.com, and we say so before you buy | Custom branding plus a white label custom domain on the $39 plan and up |
| AI visibility | On every plan: three AI models asked through OpenRouter, when available, showing the names each one gave, with a mark on the ones matching a Google Maps listing we retrieved | Not listed on their published feature pages |
| Report languages | English only, today | 15 languages published |
| Trial | No card to set up. The 14-day trial starts when you go live | 14 day free trial published |
SEOptimer details are from their published pricing and feature pages, retrieved 2026-08-11. Prices and features change, and a page can lag the product. Check their site before deciding, and hold us to the same standard: everything in the RivalGauge column is live today, not a roadmap item.
Where SEOptimer is strong
- Real value pricing: the embedding plan is $59 a month, twenty dollars under our founding price, and their $29 DIY tier is a cheap way to start.
- A white label custom domain is included from the $39 plan, something we do not offer yet: our report links serve from our host.
- Fifteen report languages, against our English-only reports today.
- A large free-tools content engine, and hundreds of public reviews on G2.
If those are the things your agency needs most, they may be the better pick for you. An honest comparison beats a rigged one.
Where RivalGauge differs
- Our report compares the prospect with the first businesses with a website in Google’s list for their trade and city, looked up while they watch, with their review counts and Domain Rating. Their published audit covers the prospect’s site alone.
- Flat plans with 150 to 750 scans a month, against their published 4 to 50 crawls.
- Client safe mode protects the clients you already have. We found no published equivalent on their side.
- Leads go to GoHighLevel, or to any CRM that accepts a webhook, through our own signed webhook, not only through Zapier.
- Add your booking link and a convinced prospect can book a meeting straight from the report. Each scan can also tell your analytics and ad tags when it starts and finishes.
- The report shows at most five problems, one note and two things done well, so it reads like advice, not a long checklist.
Try both, and compare the reports.
Set it up with no card. The founding price stays at $79 while you stay subscribed.