Comparison
RivalGauge vs My Web Audit
My Web Audit is the most complete independent tool of this kind, and they ship constantly. The biggest practical difference between us is how the same work is priced.
That report is a real scan of a real roofing site, branded for a placeholder agency. It names where each measurement came from and when it was retrieved.
In every plan, including the $79 one
Lead widgets published across plans; each lead magnet run is published at 1 credit
$79 to $149 a month, flat, by scan volume. The founding price stays at $79 while you stay subscribed
Billed monthly: Pro $69.99, Studio $129.99, Agency $199.99. Annual equivalent: $59, $109 and $167 a month
One scan from your monthly allowance: 150 to 750 scans a month by plan, reset monthly, nothing charged on top
Lead magnets are 1 credit each from a monthly pool, 50 credits on Pro billed monthly, and unused credits expire after 30 days. A full website audit is 6 credits, plus 2 with AI visibility
Part of every scan on every plan: three AI models asked through OpenRouter, when available, showing the names each one gave, with a mark on the ones matching a Google Maps listing we retrieved
A standalone AI Visibility Audit published at 20 credits each; the AI visibility audit type is listed from the Studio plan up
The full picture
What each one actually includes.
The RivalGauge column is what is live today. The My Web Audit column is what My Web Audit publishes on its own pricing and feature pages.
| What to check | RivalGauge | My Web Audit, as published on 2026-08-11 |
|---|---|---|
| The audit widget | In every plan, including the $79 one | Lead widgets published across plans; each lead magnet run is published at 1 credit |
| Pricing | $79 to $149 a month, flat, by scan volume. The founding price stays at $79 while you stay subscribed | Billed monthly: Pro $69.99, Studio $129.99, Agency $199.99. Annual equivalent: $59, $109 and $167 a month |
| What a widget lead costs | One scan from your monthly allowance: 150 to 750 scans a month by plan, reset monthly, nothing charged on top | Lead magnets are 1 credit each from a monthly pool, 50 credits on Pro billed monthly, and unused credits expire after 30 days. A full website audit is 6 credits, plus 2 with AI visibility |
| AI visibility | Part of every scan on every plan: three AI models asked through OpenRouter, when available, showing the names each one gave, with a mark on the ones matching a Google Maps listing we retrieved | A standalone AI Visibility Audit published at 20 credits each; the AI visibility audit type is listed from the Studio plan up |
| Competitors on the report | Up to six, looked up live in Google’s list for the trade and city in the scan, with their review counts and Domain Rating | Not listed on their published feature pages |
| What happens to your existing clients | Client safe mode: a client who scans their own site sees a message you wrote, never a report card | Not listed on their published feature pages |
| Lead routing | Your dashboard and inbox, plus a signed webhook to GoHighLevel, to any address you set, or to other tools through Zapier, Make or n8n | HighLevel, Zapier and Make integrations published |
| White label domain | Report pages are served from our host, app.rivalgauge.com, and we say so before you buy | A shared domain on Pro annual; two custom domains on the $199.99 Agency plan |
| Booking on the report | Your booking link as a second button on the report | Not listed on their published feature pages |
| Trial | No card to set up. The 14-day trial starts when you go live | 7 days published, no card, new accounts only |
My Web Audit details are from their published pricing and feature pages, retrieved 2026-08-11. Prices and features change, and a page can lag the product. Check their site before deciding, and hold us to the same standard: everything in the RivalGauge column is live today, not a roadmap item.
Where My Web Audit is strong
- A genuinely broad toolkit, including lead magnets and an ROI calculator alongside the audits.
- Native HighLevel, Zapier and Make integrations, plus sales playbooks and done-for-you funnels. They sell enablement, not just software.
- A public roadmap their users vote on, and an active community around the product.
- A small team that ships constantly. The indie playbook done well.
If those are the things your agency needs most, they may be the better pick for you. An honest comparison beats a rigged one.
Where RivalGauge differs
- Flat pricing instead of credits. Their lead magnets, the scanner use case, are published at 1 credit per run from a pool that expires every 30 days, 50 credits on a monthly Pro plan. Our scans are a flat monthly number you can plan around.
- AI visibility is part of every scan on every plan, not a separate audit published at 20 credits.
- Our report compares the prospect with the first businesses with a website in Google’s list for their trade and city, looked up while they watch. Their published audits cover the prospect’s site alone.
- Client safe mode protects the clients you already have. We found no published equivalent on their side.
- Add your booking link and a convinced prospect can book a meeting straight from the report.
Try both, and compare the reports.
Set it up with no card. The founding price stays at $79 while you stay subscribed.