Comparison
RivalGauge vs My Web Audit
My Web Audit is the most feature-complete indie in the category, and they ship constantly. The biggest practical difference between us is how the same work gets priced.
The demo report is a real scan of a real roofing site, branded for a fictional agency. Every figure on it was measured when the scan ran.
In every plan, including the $79 one
Lead widgets published across plans
$79 to $149 a month, flat, by scan volume. Founding price locked at $79
Pro $69.99, Studio $129.99, Agency $199.99 a month
Nothing beyond the plan. 150 to 500 scans a month, reset monthly
Credits: a website audit is 6 credits from a monthly pool of 50 on Pro, and unused credits expire after 30 days
Included in Founding and Pro scans, asked through 3 model APIs, with the names each model gave
AI Visibility Audit published at 20 credits each, two fifths of a Pro month’s pool
The full picture
What each one actually includes.
Left column is what RivalGauge ships today. Right column is what My Web Audit publishes on its own pricing and feature pages.
| What to check | RivalGauge | My Web Audit, as published |
|---|---|---|
| The audit widget | In every plan, including the $79 one | Lead widgets published across plans |
| Pricing | $79 to $149 a month, flat, by scan volume. Founding price locked at $79 | Pro $69.99, Studio $129.99, Agency $199.99 a month |
| What a scan costs | Nothing beyond the plan. 150 to 500 scans a month, reset monthly | Credits: a website audit is 6 credits from a monthly pool of 50 on Pro, and unused credits expire after 30 days |
| AI visibility | Included in Founding and Pro scans, asked through 3 model APIs, with the names each model gave | AI Visibility Audit published at 20 credits each, two fifths of a Pro month’s pool |
| Competitors on the report | Found live from Google Maps for the trade and city at scan time, with review counts and Domain Rating | Not listed on their published feature pages |
| What happens to your existing clients | Client safe mode: a client scanning their own site sees your message, never a scorecard | Not listed on their published feature pages |
| Lead routing | Your inbox plus an HMAC signed webhook: GoHighLevel, Zapier, Make, n8n, or your own endpoint | HighLevel, Zapier and Make integrations published |
| White label domain | Reports serve from our host, and we say so before you buy | A shared domain on Pro annual; two custom domains on the $199.99 Agency plan |
| Booking on the report | Your calendar link as a second button on the report | Not listed on their published feature pages |
| Trial | 14 days, no card | 7 days published, no card, new accounts only |
My Web Audit details are from their published pricing and feature pages, retrieved 2026-08-11. Prices and features change, and a page can lag the product. Check their site before deciding, and hold us to the same standard: everything in the left column is live in production, not a roadmap item.
Where My Web Audit is strong
- A genuinely broad toolkit, including lead magnets and an ROI calculator alongside the audits.
- Native HighLevel, Zapier and Make integrations, plus sales playbooks and done-for-you funnels. They sell enablement, not just software.
- A public roadmap their users vote on, and an active community around the product.
- A small team that ships constantly. The indie playbook done well.
If those are the things your agency needs most, they may be the better pick for you. An honest comparison beats a rigged one.
Where RivalGauge differs
- Flat pricing against a credit meter. Their published credits expire after 30 days and a website audit costs 6 of the 50 a Pro month includes. Our scans are a monthly number you can plan around.
- AI visibility is inside the ordinary scan on Founding and Pro, not a separate audit at a fifth of your monthly credits.
- Our report grades the prospect against real competitors pulled from Google Maps while they watch. Their published audits cover the prospect’s site alone.
- Client safe mode protects the clients you already have. No published equivalent on their side.
- A booking link on the report turns a convinced prospect into a meeting without a reply.
Try both. Ours takes about a minute.
Fourteen days, no card, and the founding price stays at $79 for as long as you stay subscribed.